Helping Brands be their Best
Experienced insight professionals, advanced AI and ethnography routines, twin with leading MMM assets, and research science to help P&L teams do more. Access advanced insight from the world’s largest brand panel: millions of consumer behaviours in each category and market.
Helping Brands be their Best
BrandDelta offers deeper answers and more responsive insight designed to give brand P&Ls more control. Our services improve the cut through to results, linking individual actions, brand attributes and choices to market share.
For consumers, insight has leaped forward. It was science-fiction a generation ago to imagine we could find a future home, holiday, night out, or soulmate in minutes on a mobile phone.
Somehow as consumers’ own insight has leapt forward, brands & P&L teams still mostly rely on methods from last century. Seeking basic answers about P&Ls: What happened last month, last week?; Is this NPD struggling?; Is this campaign or launch working? & how to help it do better?… Weeks after activity, teams might still be asking Qs.
Services in three domains help teams get to answers faster
LiveEquity
Uniquely allows brands to track the impact of each event, NPD, campaign or launch. Linking all activity to equity and then to financial impact. It values the impact of emotional and functional drivers like taste, smell, trust, sustainability as the market changes.
MMM+
Delivers beyond traditional MMM & is setup to help clients run more themselves. Uncovering ROIs for three time periods: short, mid, & long-term impacts; filling in holes in data records, incl. influencers, events, darker spend. Keep running in quarterly or monthly cycles, our MMM services help you go deeper.
Entry Points & Moments
Identify the value of each entry point and moment recognising consumers are time short and saturated with content. Track brand consideration & preference in each moment. Uncover deep insight that is often hidden within each.
Integrated Equity, Entry-Point & mROI Insight
We offer LiveEquity, MMM+ & Entry Point services separately or as a unique integrated capability designed to give brand P&Ls maximum control. Run by BrandDelta, or with significant capability transferred to clients. You can uncover deeper equity results, and drill down to see how well brands are doing in key entry points and track mROI during the year.
Integrated Equity, Entry-Point & mROI Insight
Core data and KPI feeds designed for equity analyst teams. KPIs give a short-term and longer term read, with metrics coming out faster other sources (traditional financials, market share and penetration results). All metrics available within 48 hours of the week close.
LiveEquity, typically composed of 30-45 composite metrics and millions of consumer behaviours per annum, offers an indicator of current sales, as well as a strong lead signal on mid to longer term performance.
Paired with VFM metrics, analysts can also see how brands face into price rises and CoL pressures. Specifically how well each brand is fairing in the consumers mind wrt to value for money as pricing changes.
Cut metrics by market and build an integrated view, adjusting weightings by market size.
About us
We work to give Brands & P&L leaders more control, offering wider insight services alongside those described above.
