BrandDelta LiveEquity
Compelling insight from the world’s largest brand equity panel. Millions of consumer behaviours in each brand family and advanced AI routines get you closer to real people behaviour. Giving teams faster and deeper feedback on what’s driving sales.
LiveEquity - Helping Brands be their Best
BrandDelta’s LiveEquity brings you the finest read on brand valuation, paired with insight from the world’s largest brand panel: Millions of real consumer behaviours within each competitor set. Coverage in 600 categories in 72 markets, 26 billion behaviours.
Our brand tracks, insights and reports cut-through to the strategies of the world’s most successful brands, giving teams greater control to steer success. Explore how competition launched, built new salience, uncover spaces for our own brands.
Across markets and verticals, BrandDelta LiveEquity shows that businesses investing in the smartest launches, campaigns and tactics consistently deliver the most growth.
Track how Campaigns drive Equity and Sales
As campaigns are built with an ever more complex mix of channels, it’s important to understand how they land.
With LiveEquity you can measure the impact of campaigns on equity irrespective of the activation channels and mechanics. Understanding how campaigns are building equity at speed, and with a fast read on how that translates into financials.
Track how activations support functional and emotional benefits to ensure that objectives are met. See how different audiences perceive campaigns, and how partners are supporting them.
Drive Efficient Brand Growth, Link everything to Sales and Action
LiveEquity offers brands the finest read and deepest statistical link between each brand, investment, campaign, attribute and sales.
Building on last century’s progress of traditional equity research, LiveEquity weighs & calibrates millions of real consumer behaviours building the closest link to what is driving today’s sales results.
The artificial nature of survey, prompted system-2 reflection & projection, meant that traditional equity was usually a few steps away from measuring real performance, at a brand level. Try seeing how traditional metrics move during a launch or campaign.
LiveEquity lets you measure the performance of your brand, each equity pillar, and the sales value of each affinity driver within, e.g. Smell vs Feeling Cool. Allowing you to better track results in a dynamic market.
See how your campaign is running, uncover insight to reinforce it. Support your launches & key extensions. Find systemic & hidden power in your category. Drill down to understand how to do more.
| LiveEquity | Classic Equity | |
| Unmatched Cut Through to Financial Impact | ||
| Statistical power across groups of brands – e.g. Top 10% Fortune 500 | ||
| Valuations at brand level | MEASURED | |
| In year sales impact, cut by period | ||
| Long Term Valuation | ||
| Track financial impact of campaigns | ||
| Value individual brand & product attributes – e.g. taste, VFM | ||
| LiveEquity | Classic Equity | |
| Insight Designed for In-Cycle Action | ||
| Cut insights by Demographic | ||
| Cut results by region and market | ||
| Uncover drivers and barriers | ||
| Track results dynamically | - SOME | |
| Track performance in key moments/category entry points | ||
| Find the best campaign insights across competition & peers | - ALL | |
| Deep dive into each campaign | - ALL | - OWN |
| LiveEquity | Classic Equity | |
| And a Powerful Lead Indicator of Market Share | ||
| Powerful link to market share | ||
| Cut by market | ||
| Cut by demographic | ||
| Lead indicator of market share | ||
| KPIs available within 48 hours each week | ||
Track how Campaigns drive Equity and Sales
Winning brands are building a closer dialogue with consumers. Many succeeding in engaging the communities that matter to consumers, and some building their own strong followerships. But what is all of this worth?
We can dissect much more of the conversation and power within markets. With LiveEquity we can see how each community supports equity, where its strengths lie. And we can track and target the communities and potential partners that matter. Learning from great partnerships and events from across each comp. set.
What is Driving my Brand & P&L?
LiveEquity KPI Track & Tiered Insight Modules
Foundation
LiveEquity Power Metrics monthly track
Edge
Quarterly insight on your brands and comp set
Advanced
Advanced insights, annual deep dive & quarterly insight
Bespoke
Advanced insights, annual exec report. No limit to deep dive questions
discuss your needs
