Moments & Entry Points
Discover Key Moments & Category Entry & Re-entry Points. Uncover brand share. Link Equity, Valuation & work out how to win in Moments.
Moments & Entry Points
Discover, Track, Link to Sales
Thankfully, academic research has shone light into the darker spaces of targeting. We know now, that key moments and category entry points often play a dominant role in brand choices. They can be far more meaningful than the drivers behind consumer demographics and segments.
LiveEquity Moments – allows brands to uncover the moments that matter. Larger life moments that may help people into a category, and the smaller moments that bring us back to brands.
Discover winning tactics in each, dominant forces and partners.
Track brand share & link (almost) everything back to sales.
If we have your category set up already, we are sure to have some sample results we can share. If not, we can run some joint exploration.
Creative Spaces & Moments
With consumers publishing more of their lives, what spaces matter most?
With so much of consumers’ lives shared, its time brands had a closer look at what they are sharing. Asking more often: ‘why?’, ‘what’s going on?’… ‘and what does this means for our category?’
If beauty is often publishing photoshopped models. Is that always the best way to bring people in? Is there a better way? Should family cars be framed in dramatic mountain scenes?
With AI & ethnographic routines we typically explore >100,000 creatives consumers and brands publish. Running ethnography with a little magic we work out more of what’s going on. To our surprise, we repeatedly find popular brand-led publishing can be struggling. Creatives may be building salience, while undermining category entry – whoops!
Want to see more? We have a few examples that are non-client sensitive.
