BrandDelta MMM+
Go further with MMM. Uncover impact of Dark Mix & Bright, Influencers & Events. Setup faster Refresh. Uncover ‘Short’-’Mid’-’Long Term’ ROIs spend. Link marketing spend to deeper Equity impact. Setup your own capability.
Get the deepest read on what is driving results
As brands face tough markets and complex choices, understanding what is driving revenue and profit, now, this year and for the future, is ever more important.
We’re here to help. BrandDelta Marketing Mix Modelling+ enables brands to assess the impact of a deep mix of marketing touchpoint investments, understand what’s working, and optimize marketing budgets for both near and longer term.
MMM+ provides answers to critical marketing questions using industry-leading AI powered econometric models with broader data coverage and granularity, so you can make current and future marketing decisions with confidence. Our tooling enables brands to statistically measure the true multi-year ROI of marketing investment.
BrandDelta builds on MMM foundations to go further, and support its clients to ultimately to maintain and manage marketing measurement in-house when they wish to do so.
Unmatched coverage
Maximize the impact of your marketing campaigns with unmatched coverage across bright & dark marketing touchpoints
Full valuation of Marketing
Link Marketing Investment to Brand performance with LiveEquity to understand the multiyear impact of marketing investment.
Optimize
Optimize your marketing mix with customized simulations that help you plan for future campaigns.
MMM+ as a Run service
Dedicated support to provide you with modelling tooling, people process, insight delivery, and more to bring the service in-house
| MMM+ | Classic MMM | MTA e.g. GA | |
| Unmatched Coverage & Pick Up | |||
| Cover all Media Channels & modern channels | N/A | ||
| Templates for Trade Marketing | |||
| Data Repair | |||
| Event & Campaign Enrichment | |||
| Finest pick up of events & campaigns | SOME VENDORS | ||
| Full Valuation of Media & Marketing | |||
| Short Term mROI & Basic Long Term ROI | N/A | ||
| Financial ROI | |||
| Value Equity per Campaign | |||
| Mid Term & Longer Term ROI | |||
| MMM+ as a Run or Embedded Service | |||
| Run Service | N/A | ||
| Transfer & Embed leading mROI Models | |||
| Track Brand Impact – LiveEquity Feed | |||
| Broad MI Spend & Activity Capture Templates | |||
| Globally Scalable | |||
| Advanced Optimisation & Gaming | |||
| Optimise Touchpoints, Channels | N/A | ||
| Optimise Short, Mid and Long Term | |||
| Game Price, Launch & Competitor Scenarios | |||
Deepest read across Marketing touchpoints
Refresh
Refresh results in a mature MMM setup, keep MMM running with the deepest results.
Annual
Annual & Quarterly reports on your brands and key products.
Advanced
Advanced insights, annual deep dive. Modular services available for bolt on.
Data Repair
Using our own data and advanced AI signals, we can repair and fill-in records
